AILS Questionaire Step 1 of 10 10% What makes your product or service unique and valuable to customers? Is there a story behind your brand? What words or ideas do you want people to think of when they interact with your company? What are your company’s values and mission statement? Who is your ideal target audience? What platforms do you envision using for marketing and sales? Who are your main competitors and how are you going to stand out? What existing logos do you like and why? Do you have any existing design elements that should be included in the logo? Is there anything you specifically do not want? What concepts or themes do you want to represent in your brand mark? How do they connect to your company?
