CHHMA Rebranding Survey – 2020 Step 1 of 14 7% #1 Target Audience Definition*How strongly do you agree with the following statement: “Our target audience is Canadian Hardware and Housewares Manufacturers”. Strongly AgreeAgreeSomewhat AgreeSomewhat DisagreeStrongly Disagree Question One Follow UpPlease list why you agreed that “Our target audience is Canadian Hardware and Housewares Manufacturers”Preferred target audiencePlease list who you think your target audience should be?Enter response and click + to add more #2 Association Definition*How strongly do you agree with the following statement: “Our association is defined as one that provides financial savings, networking, education, news and information as well as representation and lobbying ”.Strongly AgreeAgreeSomewhat AgreeSomewhat DisagreeStrongly Disagree Please rank the following in order of importance 1 to 5. 1 being the most important and 5 the least important.Financial Savings*Please enter a number from 1 to 5.Networking*Please enter a number from 1 to 5.Education*Please enter a number from 1 to 5.News and Information*Please enter a number from 1 to 5.Representation and lobbying*Please enter a number from 1 to 5. Association DefinitionPlease list what you think defines or should define our organization.Enter response and click + to add more #3 Vision Definition*How strongly do you agree the following statement represents our associations vision: “To be the premier association for suppliers of home improvement and household consumer goods for the Canadian marketplace.Strongly AgreeAgreeSomewhat AgreeSomewhat DisagreeStrongly Disagree Association DefinitionPlease explain why you agree with the associations current vision as well as how it could be improved.Association Definition*Please list what you think our vision should be. #4 Mission Definition*How strongly do you agree that the following statement represents our mission: “To provide value to our members through: representation, communication, education and networking".Strongly AgreeAgreeSomewhat AgreeSomewhat DisagreeStrongly Disagree Please rank the following in order of importance 1 to 4. 1 being the most important and 4 the least important.Representation*Please enter a number from 1 to 4.Communication*Please enter a number from 1 to 4.Education*Please enter a number from 1 to 4.Networking*Please enter a number from 1 to 4. Mission DefinitionPlease list what you think our mission should be.Enter response and click + to add more #5 Goals Definition*How strongly do you agree the following statement represents our goals: “To represent member interests to government & retailers, be a resource for market information, to facilitate the exchange of best practices, to foster positive business interaction & networking and create value to our members by providing financial benefitsStrongly AgreeAgreeSomewhat AgreeSomewhat DisagreeStrongly Disagree Please rank the following in order of importance 1 to 5. 1 being the most important and 4 the least important.Represent member interests to government & retailers*Please enter a number from 1 to 5.Be a resource for market information*Please enter a number from 1 to 5.Facilitate the exchange of best practices*Please enter a number from 1 to 5.Foster positive business interaction & networking*Please enter a number from 1 to 5.Providing financial benefit*Please enter a number from 1 to 5. Goals DefinitionPlease list what you think our goals should be.Enter response and click + to add more # 6 Membership Value (Current)What to you feel are the most valuable parts of your current membership?#7 Membership Value (Desired)What would you like your association to do to provide better value for you?
